Cookie Policy

Last Updated: June 14, 2026

Summary: This Cookie Policy explains how Zupas ("we," "us," or "our") uses cookies and similar tracking technologies on our website zupascafe.click. By continuing to use our website, you consent to our use of cookies as described in this policy.

1. Introduction

Welcome to Zupas. We are committed to being transparent about the technologies we use on our website. This Cookie Policy provides detailed information about how and why we use cookies, what types of cookies we deploy, and how you can manage your cookie preferences.

This policy should be read in conjunction with our Privacy Policy, which provides broader information about how we collect, use, and protect your personal data. Together, these documents form part of our commitment to respecting your privacy and complying with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing consumer protection and fair business practices.

If you have any questions about our use of cookies, you can contact us at any time using the contact details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better and more personalized user experience, and to generate reporting information about website usage.

Cookies are created by the web server and sent to your browser, where they are stored. The next time you visit the same website, your browser sends the cookie back to the server, allowing the website to recognize your device and remember information about your previous visit.

Cookies do not typically contain personal information that identifies you directly, but personal information that we store about you may be linked to the information stored in and obtained from cookies. Cookies are not viruses or malware — they cannot execute code or deliver malicious software to your device.

2.1 How Cookies Work

When you visit zupascafe.click for the first time, our server sends a cookie to your browser. Your browser stores this cookie locally on your device. When you return to our website, your browser automatically sends the stored cookie back to our server, which reads the cookie and uses the information it contains to tailor your experience.

Cookies can be set by the website you are visiting — these are known as first-party cookies. Cookies set by parties other than the website you are visiting — such as advertising networks, analytics providers, or social media platforms — are known as third-party cookies.

2.2 Cookie Duration

Cookies also differ in how long they remain on your device:

Session Cookies: These are temporary cookies that are deleted from your device as soon as you close your browser. They are used to maintain your session while you navigate our website.
Persistent Cookies: These cookies remain on your device for a set period of time (defined in the cookie itself) or until you manually delete them. They are used to remember your preferences and settings for future visits.

3. Why We Use Cookies

Zupas uses cookies for a variety of reasons. Some cookies are strictly necessary for the technical operation of our website — without them, our site simply could not function properly. Other cookies help us understand how visitors use our website, enhance your browsing experience, and allow us to serve relevant advertising. Below we explain the categories of cookies we use in detail.

4. Types of Cookies We Use

4.1 Strictly Necessary / Essential Cookies

These cookies are essential for the proper functioning of our website. They enable core features such as security, network management, page navigation, and access to secure areas of the website. Without these cookies, services you have asked for cannot be provided. Because they are strictly necessary, they cannot be switched off in our systems, and you cannot opt out of them.

Examples of what essential cookies do on our website include:

Remembering items you have placed in an online order or inquiry form
Maintaining your session as you move between pages
Ensuring the security of your browsing session
Load balancing to ensure website stability and performance

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources, helping us measure and improve the performance of our website. They tell us which pages are the most and least popular, how visitors move around the site, and whether they encounter error messages. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and will be unable to monitor its performance.

We primarily use Google Analytics for this purpose. Google Analytics uses cookies to collect information about how visitors use our website. This data is used to compile reports and help us improve the website. The information collected by Google Analytics cookies includes the number of visitors, where visitors came from, and the pages they visited.

4.3 Functional Cookies

These cookies enable enhanced functionality and personalization on our website. They may be set by us or by third-party providers whose services we have added to our pages. Functional cookies remember choices you make, such as your preferred language, region, or whether you have seen certain notifications or pop-ups. If you do not allow these cookies, some or all of these features may not function properly.

4.4 Advertising and Targeting Cookies

These cookies are set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will still see advertising, but it will be less targeted and relevant to your interests. We use Google Ads conversion tracking and similar advertising tools to measure the effectiveness of our advertising campaigns.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies currently used on zupascafe.click:

Cookie Name	Provider	Purpose	Type	Duration
`_ga`	Google Analytics	Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across our site.	Analytics	2 years
`_gid`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users between sessions.	Analytics	24 hours
`_gat`	Google Analytics	Used by Google Analytics to throttle request rate — limits data collection on high-traffic sites to prevent server overload.	Analytics	1 minute
`_gcl_au`	Google Ads	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversion events and ad click activity linked to the website.	Advertising	3 months
`_ga_[ID]`	Google Analytics (GA4)	Used to persist session state across pages and to identify returning users. Associated with Google Analytics 4 measurement.	Analytics	2 years
`cookieconsent_status`	Zupas (First-party)	Stores the user's cookie consent preferences so that the consent banner is not shown on every page visit.	Essential / Functional	1 year
`PHPSESSID`	Zupas (First-party)	Preserves user session state across page requests on the server. Essential for maintaining a browsing session.	Essential	Session
`_fbp`	Facebook (Meta)	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Helps track website conversions from Facebook ads.	Advertising	3 months
`fr`	Facebook (Meta)	Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user ID used for targeted advertising.	Advertising	3 months
`IDE`	Google DoubleClick	Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad.	Advertising	1 year
`NID`	Google	Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads and to remember user preferences such as language.	Functional / Advertising	6 months
`preferred_location`	Zupas (First-party)	Remembers the user's preferred restaurant location or region to display relevant content and menu information.	Functional	30 days

Please Note: The list above may not be exhaustive. Cookies set by third-party services may change over time as those services update their technologies. We regularly review our cookie usage and update this table accordingly.

6. Third-Party Cookies and Services

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of our website and to deliver advertisements on and through our website. These third-party services include:

6.1 Google Services

We use Google Analytics to analyze website traffic and user behavior. We may also use Google Ads to run advertising campaigns. Google may use the data collected through its cookies to personalize ads shown across the Google Display Network. For more information about Google's data practices, please visit Google's Privacy Policy.

6.2 Meta (Facebook) Services

We may use the Facebook Pixel to track conversions from Facebook ads and to build audiences for remarketing. For more information about Facebook's data practices, please visit Meta's Privacy Policy.

7. How to Manage and Control Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in the following ways:

7.1 Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject different categories of cookies. You can change your preferences at any time by visiting our Cookie Settings (available in the footer of our website).

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. The following links provide instructions for managing cookies in popular browsers:

Please be aware that if you choose to block cookies through your browser settings, certain features of our website may not function as intended. Additionally, blocking cookies in your browser settings affects all websites you visit, not just ours.

7.3 Opt-Out Tools for Specific Third-Party Services

You can opt out of specific third-party tracking and advertising cookies using the following tools:

Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
Google Ads Personalization: Manage your Google ad preferences at Google Ad Settings.
Facebook/Meta Ad Preferences: Manage your Facebook ad preferences at Facebook Ad Preferences.
Network Advertising Initiative (NAI): Use the NAI opt-out tool at optout.networkadvertising.org.
Digital Advertising Alliance (DAA): Use the DAA opt-out tool at optout.aboutads.info.
European Interactive Digital Advertising Alliance (EDAA): Use the EDAA opt-out tool at Your Online Choices.

8. Impact of Disabling Cookies

While you have the right to refuse or disable cookies, please be aware that doing so may affect your experience on our website. Below is a summary of what may be impacted:

Cookie Type	Impact of Disabling
Essential Cookies	The website may not function properly. Core features such as navigation, session management, and security may be compromised. We strongly recommend keeping these enabled.
Analytics Cookies	We will be unable to collect data about how you use our website, which limits our ability to improve our services and content. Your browsing experience will not be directly affected.
Functional Cookies	Personalization features may not work. Your preferences (such as your preferred restaurant location) may not be saved, and you may need to re-enter them on each visit.
Advertising Cookies	You will still see advertisements, but they will be generic and less relevant to your interests. Your advertising opt-out choices may not be properly recorded without a functional opt-out cookie.

9. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. As such, our website does not currently respond to browser-initiated DNT signals. However, you can use the opt-out tools listed above to limit tracking by specific third parties.

We will continue to monitor developments in this area and update our practices as industry standards evolve and as required by applicable law.

10. Cookies and California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) regarding your personal information, including information collected through cookies:

Right to Know: You have the right to know what personal information we collect, use, disclose, and sell, including information collected through cookies.
Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
Right to Opt-Out of Sale/Sharing: If we sell or share your personal information (including through advertising cookies), you have the right to opt out. You can exercise this right by clicking the "Do Not Sell or Share My Personal Information" link on our website, or by contacting us directly.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your California privacy rights related to cookies and tracking, please contact us using the details provided in Section 13 below.

11. Children's Privacy and Cookies

Our website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children under 13. If you believe that we have inadvertently collected information from a child under 13 through cookies or other means, please contact us immediately so that we can take appropriate action.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our business practices. Any changes will be posted on this page with an updated "Last Updated" date at the top of the policy. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

Where required by law, we will notify you of material changes to this policy by placing a prominent notice on our website or by sending you a direct communication. Your continued use of our website following the posting of changes to this policy constitutes your acceptance of those changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:

Zupas

Website: zupascafe.click
Email: [email protected]

Effective Date: This Cookie Policy is effective as of June 14, 2026. By using our website after this date, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein.